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Best for full replacements

Holloway Roofing Unlimited, Inc.

Second-generation Niceville firm running 19 years on Highway 85 North under Alex Holloway. Holds the Owens Corning Platinum Preferred designation, a top tier reached by roughly one percent of OC contractors, and BBB has accredited the company since 2009.

18yrs
In business
1
Office location
A+
BBB rating
394
Total reviews
1
Mfr. certifications

About Holloway Roofing Unlimited, Inc.

Alex Holloway runs the business his family started in Niceville around 2007, out of the same Highway 85 North location where the shop has operated ever since. That kind of continuity is worth something in a market that sees its share of contractors who show up after a hurricane and move on. Some of the customers in the area have used Holloway twice, once when they bought their homes and again when it was time for a full replacement. A second-generation owner operating in the same community has a different relationship to how a job finishes than a transient crew does.

The credential that separates Holloway from most competitors in the Panhandle is the Owens Corning Platinum Preferred designation. OC awards it to roughly one percent of affiliated contractors nationwide, and it unlocks the manufacturer's strongest warranty products, the ones that run for decades rather than years. For a homeowner in coastal Northwest Florida who's replacing a roof and expecting it to hold through multiple hurricane seasons, the warranty that flows from that certification is not a formality. It's the difference between a piece of paper and a system that actually pays out when something goes wrong.

Holloway also carries certification from Worthouse Metal Roofing Systems, which matters for homeowners considering metal as an alternative to asphalt. The combination of manufacturer relationships across both asphalt and metal gives the shop a wider range than most single-product operators in this market.

The review record across platforms reflects a company that manages the whole job, not just the installation. The pattern that comes up consistently is thoroughness from estimate through cleanup. The BBB profile has been active and in good standing since 2009, and the two documented complaints on file were resolved without affecting the accreditation.

When you call, ask for Alex and mention you're replacing a full roof. Ask specifically about the Owens Corning warranty tier that comes with your shingle selection and get the warranty terms in writing before the contract is signed.

What we checked

  • Confirmed

    Online reputation

    394 Google reviews averaging 4.7★, no BBB complaints in the past 3 years (BBB grade A+). Steady review cadence.

  • Confirmed

    Tenure in market

    18 years in business, 19 under current owner.

  • We haven’t completed an owner phone call yet, so that dimension isn’t on the record. We’ll update this page when it is.

Manufacturer certifications

Manufacturer-tier programs run their own audits — they’re a real signal, not just a logo on a truck.

  • Owens Corning Platinum Preferred

Services & project types

Services

Owens Corning Platinum Preferred

Project types

full replacement, complete tear-off

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