About Holloway Roofing Unlimited, Inc.
Alex Holloway runs the business his family started in Niceville around 2007, out of the same Highway 85 North location where the shop has operated ever since. That kind of continuity is worth something in a market that sees its share of contractors who show up after a hurricane and move on. Some of the customers in the area have used Holloway twice, once when they bought their homes and again when it was time for a full replacement. A second-generation owner operating in the same community has a different relationship to how a job finishes than a transient crew does.
The credential that separates Holloway from most competitors in the Panhandle is the Owens Corning Platinum Preferred designation. OC awards it to roughly one percent of affiliated contractors nationwide, and it unlocks the manufacturer's strongest warranty products, the ones that run for decades rather than years. For a homeowner in coastal Northwest Florida who's replacing a roof and expecting it to hold through multiple hurricane seasons, the warranty that flows from that certification is not a formality. It's the difference between a piece of paper and a system that actually pays out when something goes wrong.
Holloway also carries certification from Worthouse Metal Roofing Systems, which matters for homeowners considering metal as an alternative to asphalt. The combination of manufacturer relationships across both asphalt and metal gives the shop a wider range than most single-product operators in this market.
The review record across platforms reflects a company that manages the whole job, not just the installation. The pattern that comes up consistently is thoroughness from estimate through cleanup. The BBB profile has been active and in good standing since 2009, and the two documented complaints on file were resolved without affecting the accreditation.
When you call, ask for Alex and mention you're replacing a full roof. Ask specifically about the Owens Corning warranty tier that comes with your shingle selection and get the warranty terms in writing before the contract is signed.