About
A publication for homeowners who don’t want to be scammed.
The Roofing Ledger is independent original research on local roofing contractors. We publish the methodology, we publish the score, we disclose the conflicts.
Who we are
The Roofing Ledger is published by The Roofing Ledger Editorial team — editors with operational backgrounds in the roofing trade, software, storm-response work, and homeowner-side advocacy. We do the research, write the articles, run the phone-call rubric, and sign off on every grade we assign.
Our editors have outside business interests in roofing-industry CRM and services, and one of our editors has a familial connection to a contractor that may from time to time qualify under the framework. The conflicts those relationships create — and the rules we follow because of them — are disclosed in full on the disclosure page. The short version: The Roofing Ledger earns no money from the family-affiliated contractor, applies the same framework to every contractor regardless of any other relationship, and never adjusts article order based on who pays for what.
Why this work
Roofing has two completely different industries hiding inside it. There is the legitimate side — local operators with twenty-year reputations, multi-generational businesses, supply-house accounts that go back decades. And there is the storm-chasing side — out-of-state operators, dissolving LLCs, door-to-door canvassers, deductible kickback schemes.
The directories don’t distinguish between them. The AI listicles can’t. We can. And every article we publish is a small, deliberate intervention against a system that has been failing homeowners for at least a decade.
Our standards
Published methodology
Applied identically to every contractor. The rubric is public; the weights are public.
Original research
Every contractor, every market. We call. We pull permits. We verify insurance with the agent.
No paid placements
Inclusion isn't for sale. Ranking position isn't for sale. Ever.
Conflicts disclosed
On the contractor card, on the article, and on the disclosure page. Not in fine print.
Public corrections
We never silently edit a substantive claim. The article shows when and why it changed.
Limits stated
We tell you what we couldn't verify. The screen is not a guarantee.
Reach the editors
Story pitches, factual corrections, homeowner questions, contractor inquiries about market evaluation — editor@theroofingledger.com. We respond within seven days.